OPRL is a not-for-profit organisation dedicated to helping consumers recycle more effectively. Working in collaboration with brands, retailers and the wider packaging supply chain, OPRL provides expert guidance on packaging recyclability and supports businesses in labelling packaging clearly and correctly.
Its aim is to empower consumers to make informed recycling decisions at the point of disposal. Independent research (April 2025) highlights the critical role of labelling, with two-thirds of consumers saying they prefer to buy from brands that use clear recycling labels.

OPRL members benefit from access to its trusted recycling labels, alongside exclusive tools, insights and technical support from its expert team. The organisation also represents its members in key industry discussions and supports them in navigating policy developments, including reducing Extended Producer Responsibility (pEPR) fees.

Committed to continuous innovation, OPRL is evolving its labels, tools and services to reflect industry change, helping members stay ahead while driving better recycling outcomes for consumers.